In-house project · candidate build, not liveBrand check: how we sample and how we judge
The sampling method — question variants, surfaces, regions, languages — and why wording like "not observed in this sample" matters.
See the methodInsights
We only publish what we have actually verified.
There is more rumour than fact in AI search. What goes here is method and observation we have checked in real work. If a piece has no substance, we do not publish it.
Licensed stock footage · scene onlyNothing published here yet.
We would rather leave this empty than fill it with filler. The first pieces will state their method, sampling parameters and limitations, and will appear here once published.
Articles are managed in Sanity CMS; publishing does not require a code change.
Method resources
No articles yet — but the method is already written down.
These are not articles. They are method pages that already exist on this site, describing exactly how we work.
In-house project · candidate build, not live
In-house project · candidate build, not liveGEO operations: what actually happens each month
How the three quota tiers, the re-measurement method and the change record are organised — usable as a template for your own monthly cadence.
See the method
In-house project · candidate build, not liveTraining: handing the same method to your team
Courses are organised around deliverables — each one ends in something you can hand over, not a set of notes.
See the methodThese are method pages, not published industry research; they carry no publication date or byline. Once the article library has content, it appears in the list above.